I'm AJ Davis. For over 15 years, I've combined field studies, ethnography, and experimentation to understand how people interact with technology. I help teams translate complex research findings into clear strategies, leading to improved products and more engaging digital experiences.
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Experiment Zone
Hi! I’m AJ Davis.
I’m a UX researcher with 15+ years of experience using qualitative and quantitative methods—such as usability testing, A/B testing, and behavioral analytics—to optimize digital experiences. My passion is empowering businesses to make informed, data-driven decisions and deliver exceptional user experiences.
I’m the founder of Experiment Zone, host of The Experiment Zone Podcast, and co-author of Usability for the World.
My passion is empowering teams to make data-driven, human-centered decisions.
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